You can’t ignore the importance of good quality backlinks. The tips below will help you get started using practical ideas in link building.

Commenting on blogs that are in your niche is one of the best ways to get quality backlinks. Since your aim is to give the search engines what they are looking for, you should try to get as many one way backlinks as you can, as this is their preference. You want to find blogs that are relevant to your site and then just write something helpful or interesting on them.

When you post a comment, you’ll be able to post your link along with it. You should only do this in an ethical manner, not by leaving spammy comments all over the place. The best way to leverage the blog commenting method is to be productive and add value to the blog in the best possible way. As you participate in discussions, you not only receive valuable backlinks but you can interact with other bloggers who you can build helpful relationships with. Seasoned marketers already know the benefits of blogging. But there is another way blogs can be leveraged and that is by using third party blogging networks such as Blogger.com, Xanga.com and WordPress.com. These third party sites allow you to create blogs and insert your links without many restrictions. This method gives you the chance to gain high quality backlinks on leveraged platforms. It might not show big returns right away but it will help. Having links coming from multiple blogging networks will let you build backlinks easily.

Press releases are also a source of good quality backlinks. You can send out a press release about the launch of a product or website, and this can get distributed to many different sites. Backlinks like this are very helpful and good for your ranking, as the search engines consider them to be highly credible. On top of this, you don’t even have to pay for these backlinks. PRWeb and PRLeap are among the press release distribution services you can use. One thing that you need to make sure before you actually start to distribute your press release is to have your press release contain the USP of your product/website. This will enable your press release to reach more sites and gain more backlinks for you.

All in all, building high quality backlinks does take time, but it’s something that will eventually be worth it.

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As  Business Plan Consultant I was speaking to a client about his website and our Online Marketing, and I noticed he had his Squidoo Lens link on his website.  No doubt his web designer had located the Squidoo link for the benefit of social networking, but as I explained to my customer, he can a lot more benefit from the Squidoo webpage, relative to both SEO benefits and Social media payoff, if the Squidoo Lens is treated as a separate website, linking to his website and not from his website. But here is an even better SEO strategy! If he creates a Link Wheel, considered a great white hat SEO strategy, he will get those SEO benefits plus all the Social Network benefits from Squidoo. The social networking will even be better in a Link Wheel structure.

Adding a Link Wheel Strategy to your  Comprehensive Business Plan is a great way to gain better search rankings, more web visitors and better web profits. Here’s a simple way to create a solid SEO strategy which is looked on very favourably by the search engines and it costs you nothing, just some time. It will have some great SEO benefits, and result in new customers, and better social network placement and results.

Step One

Create a Squidoo Lens, Hub Page, Weebly Page and Wetpaint Page. All of these social network web platforms are seen as authority websites by the search engines and carry a lot of SEO and ranking weight. Each of these four social websites should concentrate on a unique content area which is important in your keyword ranking strategy. For instance, for my business I could develop a website for each of the following content areas: Business Plan,   Marketing Plan,   Strategic Plan and Executive Summary. Each of these are services I offer and want to rank well for. So on one social website I could write an article on “How To Write A Business Plan” and the next website write an article on “How to Write a Marketing Plan”, and so on.

Step Two

Each Social Website should contain contextual links back to your main website for pages and content you want to rank well for, as well as, link to the other respective social websites for more information on a related keyword and content. So, each of these social websites will link to your main site and to each other, thus, creating a Link Wheel.

Step Three

Social network websites often have RRS Feeds. Locate the RSS Feed URLs and proceed to the next step. Some of them require you to activate the blog feature to get the RSS feed.

Step Four

Publish the ancillary websites. Submit the RSS feed of each site to the major RSS directories. Promote the sites on the major Bookmark sites.

Authority Websites

As I mentioned previously, each of these social websites are seen as authority sites to the search engines so they give your website a lot of great link juice and SEO credibility. If the content is useful on the sites, then people will notice, comment on them, rate them and spread the word through the social networks. The SEO value will increase, as well as, the different avenues highly targeted customers can find your business. It also has great social network viral marketing potential. A win-win all around. You can add an unlimited number of social websites and media to the link wheel to achieve your SEO objectives. Add Link Wheels to your Strategic Plan today!

About The Writer – Frank Goley, Business Consultant

Frank Goley works for small and medium size companies in the capacity as an experienced business consultant, business turnaround consultant, business plan expert, business plan writer, business coach, small business consultant, business planner, marketing consultant, online marketing consultant, seo consultant, and business plan consultant for ABC Business Consulting. Frank is considered an expert in writing, developing and implementing business plans, business turnaround plans, funding business plans, marketing plans, strategic plans and web marketing plans. Frank offers comprehensive business consulting, business coaching, business turnaround consulting, along with web seo, web development and web marketing consulting, to small and medium size companies. Frank is the author of a business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 120 published articles and e-books on business success strategies. He also writes the Business Success Strategies Blog and publishes the Business Success Newsletter.

SEO link building has gained momentum over the years and has matured in terms of methods and tactics. It was discovered and has been confirmed that in order to rank highly in the search engines and obtain stronger page-rank that your site must be linked to from other relevant sites. Is it worth it? More traffic, more sales and more money. Since backlinks make up the majority of your Google ranking, link building has become a vast subject with various branches of its own. But the sad part is that many people who are just starting out misunderstand the whole point of getting links. When you go out spamming your site’s link any and everywhere; you are only wasting your time.

If your links aren’t relevant then you will lose search engine ranking. The most important part of building links to your site is doing it in a natural way. The search engines are really good at recognizing un-natural patterns, because their ranking system wasn’t created to be manipulated for your own gains. When you give the search engines what they are looking for then you will outdo the competition every time. That’s why when you try to do the whole process manually; it can get quite tricky as you try to get the right links. The usual link building strategy, which is also the wrong way, is to go out and place your site’s link on all the sites that you can get away with. That is a quick way to get “slapped” by the search engines.

The following are some of the methods that will get your site penalized. If you want to learn more about the latest internet marketing techniques you should read this Affilojetpack webpage.

If your objective is to build a long term business on the web, one that gives a high return on investment, then don’t take link building lightly. Whatever you do; don’t fall for the common practice of adding your site’s URL to every other site you find. You have to remember that the search engines have grown really smart and they know when you’re spamming. So, when you spam these sites you ultimately lose when you get caught, and you will get caught. These practices will actually hurt your ranking when it is all said and done. A page that doesn’t serve as a home to hundreds of other backlinks is far more valuable than a page that does. You gain nothing by including your link on the types of pages that contain 100, 200, and sometimes more links on them. But directories do exist that use a “no-follow” tag on every link; the above still counts. There is nothing better these days than the new ways of creating a steady online income than what you can learn at this Affilojetpack webpage.

Be careful of the outbound links that you place on your site; a site with a bad reputation can hurt your own. Sometimes site that was once good will start using unethical methods that the search engines do not allow. Your reputation is on the line so be careful where your outbound links lead the search engines to. One quality, relevant backlink is worth more than ten spam backlinks that can make you lose ranking. It requires you to be careful on every step so that you don’t end up making such costly mistakes.

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